Six years of listening to the next generation.
The NextGen Homebuyer Report started in April 2020 with National MI and has run every year since, with editions on financial literacy, Gen Z, women, and now money builds. More than 10,000 millennials and Gen Z have answered.
2026 NextGen Homebuyer Report
Overwhelmed, distrustful, and still planning to buy.
- 63%
- feel overwhelmed by homebuying information
- 1 in 8
- trust a housing professional not to take advantage of them
- 8 in 10
- say homeownership is essential to making it
2026 edition, coming late September
How You’re Built to Buy
- 943
- U.S. adults, 18 to 44, on how they are built around money
- 4
- corners: anxious or calm, engaged or avoidant
- 1
- free quiz built on the same instrument
For planners
Every talk pulls fresh cuts from this dataset for your audience: your market, your segment, your buyers. It is the reason the talks land differently than a generic money-mindset session. The numbers are hers, and she can cut them for the room.
Custom studies
A small number of sponsored studies run each year for organizations that want their own questions asked of the next generation, with the same method and the same voice as the annual report.
Cited by Bankrate, the Washington Post, and HousingWire.